Clif's Page

I wrote a post called One Year to Live a few months ago, and I just thought I’d give an update on how this exercise has changed my life so far, as well as use this opportunity to explain my absence here over the last month. The big news thus far is that we are preparing [...]

Every time something comes into my email or feed reader about some "new" strategy, I find myself thinking about someone I knew who did the same thing a decade ago. And 90% of the time those forward-thinking musicians were folkies...

Artists are no longer in the manufacturing business. Making CDs is no longer the main thing that we do. Music is a service industry now.

While it is a lot of work, building your own fully functional artist site is easier than ever using widgets from various sites. It's more like owning your own home vs. "renting" an apartment at MySpace.

Since MTV turned us on to the music video idea twenty-some years ago, the video has become an increasingly important aspect of artist promotion. As music continues to shift towards more of a direct fan to artist phenomenon, it's important not to overlook the power of moving pictures in connecting with potential fans.